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February 20th, 2013

by Total Food Service

10th Edition of SIAL Canada Revved up for Return to Toronto


SIAL Canada 2013 - April 30–May 2, 2013 - Toronto, Canada


SIAL Canada will make a promising return to Toronto in 2013 for the 10th edition of the country’s leading international food trade show, this time scheduled April 30 – May 2, 2013 in the Direct Energy Centre.  In 2011, the inaugural Toronto show surpassed all expectations, bringing high numbers of visitors and exhibitors to the new host city, and the 2013 edition is shaping up to be even more successful. Organizers expect to welcome 14,000 professional visitors from 61 countries and 700 exhibitors on 230,000 square feet of exhibit space.  SIAL Canada Managing Director, Xavier Poncin, affirms, “We’re thrilled to be back in Toronto for our second year.  SIAL Canada’s first edition in Toronto was a huge success. Toronto really is the center of Canadian business and therefore the perfect fit for our show.”

Among the 22 international pavilions on exhibit, special attention will be given to Morocco, this year’s Country of Honor, presenting a record number of participants to their 4,000 square feet pavilion.  Visitors will be able to taste and experience all of the flavor and flare that Moroccan products have to offer.

SIAL Canada 2013 will continue its tradition of bringing visitors the latest innovations and trends from across the globe with its popular product contests and events.  SIAL Innovation again will recognize and award the best new products and global trends and showcase them in a special area on the show floor.  Olive d’Or, the renowned international extra-virgin olive oil competition in North America, returns for its 8th edition.  Rewarding craftsmanship and quality, the contest will have more participants than ever with 150 oils from 15 different countries.  La Cuisine by SIAL is set to impress and entertain visitors with corporate chefs from across the world showcasing their culinary prowess in a head-to-head battle creating dishes with mystery ingredients.  

In addition to the various special events and competitions, an informative and forward-thinking conference program will shed light on many important themes in the rapidly evolving food industry.  Topics will include: How to Be Competitive in a Changing Market, Consumption Habits and Ethnicity, An Overview of the Canadian Chains Landscape from West to East, and many more.  A full conference program will be available on the SIAL Canada website in the beginning of April. 
To aid visitors in finding the unique and on-trend products they seek, Hot Product Expert Pathways will guide them directly to exhibitors supplying products in rising categories such as Gluten Free, Kosher, Fair Trade, Sold in the USA, etc.  Exhibitors in these designated pathways will be specifically listed on the show website, in the show catalogue and will be marked with special booth signage to allow for quick identification. 

SIAL Canada is co-located with the SET Canada exhibition of equipment, technology and services for the food retail, food service and food processing industries.  This year SET Canada presents a program of conferences on various trends and new issues regarding packaging.

Online visitor registration is open through April 29 at a rate of CN$50.  After that date, on-site registration is CN$70.  Registration includes access to both SIAL and SET Canada, special events, conferences and the show catalogue.  In addition, organizers are offering retail and foodservice tours outside of show hours, for those interested in discovering new food retail and dining concepts in Toronto.  The full tour schedule and pricing information can be found at www.sialcanada.com
SIAL Canada 2013 will host an official USA Pavilion endorsed by the U.S. Department of Agriculture featuring over 25 U.S. companies on 3,000 square feet of exhibit space.  Three regional U.S. trade organizations will assist their U.S. food producer members with booths in the pavilion including Southern United States Trade Association (SUSTA), the Vermont Specialty Foods Association and Food Export-Northeast.  In addition, the International Dairy – Deli – Bakery Association (IDDBA) and the Association of Food Industries (AFI) will exhibit in the show.

SIAL only admits food industry professionals and is exclusively devoted to food and beverage products, serving the needs of all market segments including large-scale distribution, import-export, wholesale distribution, specialty retail, foodservice as well as food manufacturing.

SIAL Canada 2013 is supported by the governments of Canada, Ontario and Quebec through Agriculture and Agri-Food CanadaOMAFRA (Ontario Ministry of Agriculture, Food and Rural Affairs) and MAPAQ (Ministère de l’Agriculture des Pêcheries et de l’Alimentation du Québec).  The show is also endorsed by the U.S. Department of Agriculture.

Produced by Paris-based Comexposium, the #1 trade show organizer in France, SIAL Canada is one of the five SIAL food and beverage exhibitions organized in the world, the largest being held in Paris since 1964.

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