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September 12th, 2013

by Total Food Service

Agri Beef Co. Premiers New “Seal Fresh” Case Ready Line


Agri Beef Co., producer of 100%  premium Northwest beef brands including Snake River Farms, Double R Ranch and St. Helens Beef, announces the launch of ‘Seal Fresh,’ a new line of  case ready retail products. Available under the company’s Double R Ranch brand, the Seal Fresh line features innovative, no-leak packaging and offers retailers and consumers easily accessible USDA certified choice beef cuts.


“We are excited to make our products more readily available for our customers,” said Jay Theiler, executive director of marketing for Agri Beef Co. “Our Seal Fresh line gives consumers easier access to premium beef products that are freezer-ready or can last in the refrigerator for days.”

Seal Fresh products are packaged in clear, airtight packaging to ensure freshness for longer periods of time (bone-in products have a 21-day chilled shelf life while boneless can last up to 28 days). The beef ages naturally, resulting in superior flavor and tenderness. The versatile nature of the product allows it to be prepared whenever the customer is ready and can easily be frozen and defrosted for later use.

The new packaging has already proven popular at retailer Lunds and Byerly’s,where Double R Ranch Signature Seal Fresh items are currently available in the meat department.

“The Seal Fresh line allows us to provide our customers with pre-packaged high-quality beef that is ready when they are,” said Scott Kersting, director of meat and seafood operations at Lund Food Holdings, Inc. “Early feedback from our customers has been very favorable because the versatility of the Seal Fresh line allows them to be flexible with their meal-planning.”

From tri-tip to bacon-wrapped petite tender medallions, a variety of versatile cuts are available in pre-packaged and portioned sizes in the Double R Ranch brand.  A selection of middle-meat cuts including striploin, top sirloin and ribeye steaks as well as a shortloin combo pack is available under the Double R Ranch Signature brand; the only USDA certified upper one-third choice program in the nation.

For more information, including product specifications and pricing, please contact Jeff VanLith at 208-338-2522.

About Agri Beef Co.
Robert Rebholtz Sr. founded Agri Beef Co. in 1968 in Boise, Idaho, as a family-owned ranching and cattle feeding operation. The company has since grown to incorporate every step of beef production, from ranching, cattle feeding and animal nutrition to beef processing, marketing and sales. Agri Beef Co.’s sustainable beef production model coordinates the efforts of all its business operations to responsibly produce the highest-quality meat products. The company’s operations are guided by the fundamental principles of sustainability, total quality, animal well-being and responsible business (known as the company’s STAR Commitment). For more information, visit www.agribeef.com.

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