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April 4th, 2013
Colman’s Creates Innovative Menu Solutions
If there’s one-thing food service professionals know well, it’s that ingredients are everything in the final outcome of a culinary creation. Careers and reputations hinge on quality, flavors and consistency. That is what makes Colman’s a premiere ingredient in commercial kitchens across the U.S. and rank among the top products on the roster at the revered The Chefs’ Warehouse, where the chefs shop.
The Chefs’ Warehouse is a premiere foodservice distributor delivering unique products to the finest restaurants, hotels and gourmet stores across the United States. The firm was founded in the Bronx before moving its headquarters to Ridgefield, CT. It has also forged deep roots in many of the nation’s culinary hubs including Las Vegas, Los Angeles, San Francisco, D.C. and Miami.
Under the guidance of the firm’s dynamic president Chris Pappas, The Chefs’ Warehouse has a finger on the pulse of gastronomic trends and ingredients of the highest quality and most sought after flavor attributes. As part of that uncompromising commitment to the highest quality products, The Chefs’ Warehouse carries Colman’s mustard as part of their roster of fine ingredients.
“We stock over 12,000 products throughout the United States. The consistent high quality of Colman’s makes it a go-to resource for our professional chef customers. We aim to supply our customers with ingredients that enable them to customize a unique, high-quality menu; Colman’s is one of those ingredients,” said Robyn Batz, Marketing Department at The Chef’s Warehouse.
Not just another condiment, Colman’s is celebrated for its quality and zest that transforms a dish into something unforgettable. Celebrating a rich history, Colman’s is an iconic brand that sets standards for complexity and versatility selling to the tune of 45 jars every minute all over the world. Professional chefs agree that the fresh and zesty flavor integrates seamlessly into dressings, soups and stews, marinades, rubs, sauces and desserts adding an extra special kick of smoldering flavor.
Colman’s distinctive and incredibly flavorful mustards provide a slow-building heat that does not overpower but rather enhances with unique layers of flavor in everything from Asian dishes to American grilling favorites.
“Our goal is to show the Metro New York chef that they can “Complete Your Cooking With Colman’s,” noted Matthew Montroy Vice President of Sales Schreiber Foods International, Inc. “Colman’s is a pure mustard product, no gimmicks, and no extra flavors. Mixing up your own batch of Colman’s from dry powder means you’re getting concentrated mustard flavor without any additional tastes. It’s pure, clean, refined…and hot!”
Established in 1814, Colman’s of Norwich has been recognized widely as the English mustard of the world. Using a unique and zesty blend of brown mustard seeds (Brassica Juncea) and white mustard seeds (Sinapis Alba), Jeremiah Colman created mustard with a flavorful heat sensation that has become an essential condiment and paramount ingredient in Britain’s favorite recipes, even to the highest royal order. In 1866 Queen Victoria bestowed the ultimate seal of approval - the Royal Warrant – galvanizing Colman’s as the crown jewel of mustards, securing its place in the most discerning kitchens around the world.
After two centuries on English menus, Colman’s made its debut in the United States food service marketplace. “The demand was obvious – Colman’s mustard has a loyal and dedicated customer base, “ commented Montroy.
“It’s interesting that when the product came out the assumption was that it would be limited to the British and Irish pub that has been such a big part of its success in the UK,” Montroy added. “But what has actually happened is that the nation’s chefs who are constantly seeking to create signature dishes have found that Colman’s enables them to create distinct flavor profiles. The powder can be incorporated into entrees, appetizers, condiments, even deserts – we’ve seen it used everywhere! That’s the beauty of this item: it’s incredibly versatile. “
With hot and spicy becoming a staple of so many different cuisines Colman’s has become an essential ingredient for many different cuisines. Montroy explained: “The heat from Colman’s builds slowly and stays manageable. Its use in cooking and marinades are what really sets it apart, in my opinion – you get the clean heat of pure mustard that provides complexity to dishes without drowning out the other flavors. You want this flavor to add to a dish, not destroy it, and Colman’s does just that.”
“Honestly, the sky’s the limit – get creative! Most chefs know the Colman’s name, and they know what the product is capable of. Using Colman’s in a special menu item means they get the benefit of a versatile, pure mustard powder and the strength of the name associated with it.
Schreiber Foods International imports a variety of sizes and packaging options to meet the needs of the Tri-State food service professional and leading distributors including The Chefs’ Warehouse that serve the Metro New York culinary community. Pack-sizes of the dry mustard powder are available in 2oz, 4oz, 16oz, 2kg, and 20kg. Prepared mustard is available in a 3.53oz jar and the customer looking for a larger size of prepared mustard can call for special orders.
Metro New York’s food service professional will be able to see what makes Colman’s Mustard stand out from the rest at Schreiber Foods International, booth # 4185 at this year’s 94th Annual National Restaurant Show in Chicago, IL, May 18 – 21. The line will also be on display in June at the Javits Center, when the Summer Fancy Food Show returns to Manhattan. Colman’s is available Nationwide through a wide variety of distributors. Email Colman’s at firstname.lastname@example.org for you local distributor.
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