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March 7th, 2013

by Total Food Service

Kraft’s New Mayo With Olive Oil


The challenges for the Tri-State food service operator often seems to be never ending. Most recently the two leading hurdles have been New York City’s letter grade system and menu labeling requirements.


KRAFT Mayo with Olive Oil Reduced Fat Mayonnaise features a simple to implement strategy for meeting menu-labeling requirements in 2013.

Made with a better-for-you blend of olive, soybean and canola oils KRAFT Mayo with Olive Oil contains half the fat and calories of regular mayonnaise, so operators can feel confident about posting nutritional facts without worrying about the high calorie contribution common with regular mayonnaise. In fact, 65 percent of consumers favor nutritional labeling in restaurants, with the strongest demands for calorie posting, KRAFT Mayo with Olive Oil is the perfect solution. 

“What we have been able to accomplish is truly remarkable. Even though the product has less fat, the flavor profile has remained completely intact,” added Aliza Katz, Kraft’s corporate chef.

Traditional tuna salad made with regular mayonnaise contains a whopping 400 calories and 34 grams of fat while KRAFT Mayo with Olive Oil boasts only 240 calories and 15 grams of fat without losing the delicious taste and rich, creamy texture. Likewise, the consumer favorite apple slaw has 210 calories and 21 grams of fat, while KRAFT Mayo with Olive Oil comes in 50% lighter with only 110 calories and 8 grams of fat. 

Made with pure olive oil, KRAFT Mayo with Olive Oil delivers a classic mayo taste. In fact, 91 percent of consumers found that KRAFT Mayo with Olive Oil delivers the great taste of regular mayonnaise and has all the binding, cling and holding power.

“The Kraft mayo with Olive Oil features a blend of sweet, salty and sour tastes that enable the chef and food service operator to serve signature dishes.”  We are able to accomplish that with just the right mix of olive oil, soybean oil and canola oil,” noted Kraft’s Janelle Slawson, spokesperson for the company’s Spoonable line.

Upgrade traditional full-fat mayonnaise with this better-for-you substitute that capitalizes on health trends while delivering premium taste. KRAFT Mayo with Olive Oil is easy to integrate into previously existing menu items while inspiring the creation of new, better-for-you options. It provides outstanding stability in dishes, dressings and salads.

With the diverse needs of the food service operator in mind, KRAFT Mayo with Olive Oil is offered in a wide range of packaging from easy-to-use portion control packs to gallon jugs and 30 lb bag-in-box cartons. Kraft’s blend of oils in this new offering fits the food service industry’s latest trend of Mediterranean and Palieo diets that now find themselves on menus from restaurants to clubs and corporate dining.

“We are finding that many of the major chains including Panera Bread and McDonald’s are being proactive,” added Swanson. “What they are finding is that in many cases it might be just a single member of a party that has come to eat, that wants the healthier option. With our new mayo they can accomplish that goal. There’s a real move towards a lower calorie line of selections with sandwiches under-500 calories. It features the rich, creamy texture of a traditional mayonnaise that creates truly signature tuna salads, chicken salads and egg salad.”

“We've had a lot of fun in our testing. We run blind taste tests with 400 calorie full fat mayos against our 200 calorie Olive Oil mayo and you should see the surprised looks on people’s faces.”

Kraft Foods Group, Inc. North America’s fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft’s 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 index.

Kraft Foodservice is a division of Kraft Foods Group, Inc. North America’s fourth-largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry.

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