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September 12th, 2013

by Total Food Service

4food Launches Good4All Campaign


4food restaurant, home of the (w)holeburger and dedicated to de-junking fast food, has launched a socially responsible campaign focused on giving back to charities aligned with the company’s core purposes: health, environment, community, humanity, and creativity. The new good4all campaign extends the value of social responsibility to customers by encouraging them to create customized (w)holeburgers with a donation value they can assign to one of a growing list of selected charities: GrowNYC, Team Red White and Blue, and New York Foundation for the Arts. 


Each time someone else buys your (w)holeburger creation, 4food will donate 25¢ to your selected good cause. And to make your (w)holeburger even more purposeful, spread the word to friends and family via Facebook and Twitter. They can support you, or make a (w)holeburger with a purpose of their own!  4food is revolutionizing the culture of fast food, while always approaching what they do and how they do it with health, environment, community, humanity, and creativity in mind.

ENVIRONMENT: GrowNYC

4food is good4environment! Because by reducing its impact on the environment we will all benefit more from it for a longer time. 4food composts in-store and recycles. It was built with natural construction materials that are abundant and regenerative. It employs sunscreen systems, LED lighting, energy efficient equipment, and purchases renewable energy credits from alternative energy generators. It is committed to increasing its use of sustainable power as it grows. With the new good4all campaign, 4food will donate 25¢ to GrowNYC each time you build your own (w)holeburger, give it a name, and assign it ENVIRONMENT as your purpose. After that, each time someone else buys your (w)holeburger, 4food will donate 25¢ to GrowNYC! GrowNYC is a hands-on non-profit which improves New York City's quality of life through environmental programs that transform communities block by block and empowers all New Yorkers to secure a clean and healthy environment for future generations.

CREATIVITY: New York Foundation for the Arts

4food is good4creativity! Because empowering creativity can lead to something extraordinary. There are an almost unlimited number of (w)holeburger combinations. The custom menu makes you the mastermind of your meal and enables you to tailor it to your tastes, nutritional goals and the purposes you are passionate about.  4food will donate 25¢ to NYFA each time you build your own (w)holeburger, give it a name, and assign CREATIVITY as your purpose. After that, each time someone else buys your (w)holeburger, 4food will donate 25¢ to NYFA.  Established in 1971 by the New York State Council on the Arts as an independent organization to serve individual artists throughout the state, the mission of the New York Foundation for the Arts (NYFA) is to empower artists across all disciplines at critical stages in their creative lives. NYFA does this through three main program areas: cash grants and fiscal sponsorship, online resources, and professional development training.

COMMUNITY: Team Red White and Blue

4food is good4community! Because supporting the community we live in means good business and being social builds good community. 4food sources locally and uses seasonal ingredients. 4food has designed the restaurant as a community hub with free WiFi and power outlets by each seat to enable connection.  For every (w)holeburger dedicated to COMMUNITY that is sold, 4food will make a 25¢ donation to Team Red White and Blue. After that, each time someone else buys your (w)holeburger, 4food will donate 25¢ to Team Red White and Blue. Team RWB’s mission is to enrich the lives of America’s Veterans by connecting them to their community through physical and social activity.

(W)holeburgers may be purchased in-store or built and ordered online at www.4food.com.  For press inquiries, contact Nicole Castillo at Metro Restaurant Marketing at 646-227-0390 or Nicole@metrorestaurantmarketing.com

On 4food
4food is a socially networked and socially responsible quick service restaurant company based in Manhattan. 4food’s mission is to de-junk fast food™ by bringing fast, fresh, delicious, and nutritious food, made of sustainable products that are sourced locally and seasonally whenever and wherever able.  The 4food menu offers almost infinitely customizable combinations that let customers build their own burgers any way they like. The 4food space offers a modern and innovative style with an emphasis on tech savvy clientele through dynamic menu boards, iPad ordering stations, and a 200 square foot interactive media wall featuring user-generated content from social media. 4food’s signature product is the (w)holeburger™, a donut shaped patty balanced by one of the vegetable centric scoop centers, each with unique taste and nutritional attributes.  Everything is made from scratch, including the bun that holds it all together, in the commissary kitchen located on the lower level of the space. Numerous vegan and gluten-free options are available.  All products have their nutritional attributes displayed online and printed in-store on receipts.

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