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July 1st, 2014

by Total Food Service

Noodles & Company Celebrates 400th Restaurant in Fair Lawn, NJ


Noodles & Company serving classic noodle and pasta dishes from around the world, has opened its 400th restaurant nationwide in Fair Lawn, New Jersey. The 400th restaurant is operated by franchisee Mascott Corporation.


"We are very pleased to reach this significant milestone in our growth as we continue to bring a world of flavors under one roof to new locations across the country,” commented Kevin Reddy, Chief Executive Officer of Noodles & Company.

“As a brand, we are focused on strong execution and to reach 400 restaurants is an accomplishment for our entire team. We believe there is an opportunity to operate 2,500 Noodles & Company locations over time and will continue to steadily work toward that goal.”

Noodles & Company first opened its doors in 1995 in Denver, Colorado and currently has locations across 30 states and in the District of Columbia. The Company announced plans to open 42 to 50 company-owned locations and 10 to 15 franchise locations in 2014.

Founded in 1995, Noodles & Company is a fast-casual restaurant chain that serves classic noodle and pasta dishes from around the world. Known as Your World Kitchen, Noodles & Company’s globally inspired menu consists of more than 25 fresh, customizable noodle bowls, salads, soups and sandwiches that are prepared quickly using quality ingredients. From healthy to indulgent, spicy to comforting, the menu provides favorites for everyone from kids to adults. Popular dishes include the Med Salad with grilled chicken, spicy Indonesian Peanut Sauté and creamy Wisconsin Mac & Cheese.

Long Islanders will be the first in New York State to get a taste of the "world kitchen" at Noodles & Company. The Denver-based chain plans to open its first location in New York at The Gallery at Westbury Plaza in Westbury on July 31. The "fast-casual" restaurant, which sells customizable food in a style much like Chipotle or Panera Bread, will be run through Allendale, N.J.-based franchisee Doherty Enterprises Inc.

"We were looking at another franchise opportunity, and came across Noodles," CEO Ed Doherty said. He said Doherty Enterprises has a contract to open up to 23 Noodles locations in Nassau and Suffolk counties. Right now the company is negotiating leases on six potential spaces on Long Island, and Doherty said he hopes to have six more restaurants open by the end of 2014. Doherty's company also operates Applebee's and Panera locations in the tri-state area.

Noodles & Company specializes in noodle and pasta dishes of American, Italian and Asian origin. Customers can pick the protein they want on dishes such as penne rosa pasta, mac & cheese, and Japanese pan noodles.

“Fast-casual restaurants such as Noodles have been growing a loyal customer base as they market a healthier alternative to fast food and a cheaper and more convenient experience than a traditional sit-down restaurant,” said Warren Solochek, vice president of client development for food services at Port Washington-based market research firm NPD Group.

“In the last year, visits to fast-casual restaurants have gone up 9 percent, while total restaurant industry visits have remained flat,” Solochek said.

Doherty said he would be interested in opening Noodles & Company locations in Brooklyn, Queens and Staten Island, but would avoid Manhattan because of the high rent. “The Noodles chain as a whole has also focused more on suburban markets over urban, though it is working to expand into more cities, chief operating officer,” Keith Kinsey said. Of the 343 locations, most are in the Midwest or the chain's birthplace of Colorado, and the vast majority are company-owned.

"We're very disciplined about the way we grow; on the franchise side it's very opportunistic," he said. "From a company perspective New York is an important part of future growth, and we're very methodical on how we do that." Noodles, which went public in late June at $18 per share, baffled Wall Street by doubling its initial public offering price in its first day of trading. The 104.2 percent increase was one of the best first-day returns for U.S. IPOs in the last decade.

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