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August 19th, 2014

by Total Food Service

SCA’s Tork Brand Shares Its Strength to Combat Childhood Hunger


Tork Announces Sweepstakes to Support Share Our Strength's No Kid Hungry® Campaign and Continues the Fight Against Hunger as Sponsor of the 2014 Food Network New York City Wine & Food Festival and Official Napkin Provider of the Grand Tasting presented by ShopRite.


SCA, maker of the Tork® brand of Away-from-Home professional hygiene products in North America, is proud to announce an extension of its ongoing partnership with Share Our Strength's No Kid Hungry campaign. Through an expanded collaboration, Tork continues its robust support with two interactive campaigns targeted to raise awareness and generate support in the fight against childhood hunger in America.

Food Network New York City Wine & Food Festival presented by FOOD & WINE

To underscore its commitment to solving childhood hunger, SCA joins forces with corporations across the country to support the seventh-annual Food  Network New York City Wine & Food Festival presented by FOOD & WINE (NYCWFF), as the official napkin of this year's Grand Tasting presented by ShopRite Featuring KitchenAid® Culinary Demonstrations presented by MasterCard®. The Festival brings together culinary icons and Food Network star chefs in an effort to raise awareness of the ongoing hunger crisis in the United States. One hundred percent of the proceeds benefit Share Our Strength's No Kid Hungry and the Food Bank For New York City. Last year, NYCWFF hosted more than 55,000 guests at 130 events and has raised more than $7.5 million to date for these hunger-relief organizations.

As the official napkin supplier, SCA will provide custom printed Tork napkins, Tork Xpressnap Napkin Dispensers and the recently introduced Tork Foodservice Cleaning and Sanitizing Wet Wipes for all presenting exhibitors at the Grand Tasting event presented by ShopRite featuring KitchenAid® Culinary Demonstrations presented by MasterCard® as well as the Southern Wine & Spirits of New York Trade Tasting presented by Beverage Media Group. By using Tork's unique One Napkin, Every Time™ Xpressnap napkin dispensers at each sampling station throughout the weekend, attendees will use fewer napkins and reduce waste throughout the entire festival.

"Eliminating childhood hunger is a cause both the public and the restaurant industry are passionate about," said Suzanne Cohen, foodservice marketing director with SCA's North American Away-From-Home Professional Hygiene business. "As part of our strong brand presence in restaurants and foodservice establishments across the US, we are proud to be able to continue our support of No Kid Hungry at such a large-scale event. We hope this event further spotlights the issue of childhood hunger and inspires action across the country to get involved with No Kid Hungry and its critical work."

Tork will bring to life No Kid Hungry's message by collecting "Autographs for Access" on Friday, October 17, during the Southern Wine & Spirits of New York Trade Tasting. For each attendee who signs their name on an Xpressnap napkin, Tork will donate $1 to No Kid Hungry, which can provide a child access to 10 nutritious meals. The autographs will be collected and displayed on cork sculptures at the Tork booth.

Dine Out For No Kid Hungry Sweepstakes

Share Our Strength's Dine Out for No Kid Hungry fundraising program encourages the restaurant industry to unite for the month of September in an effort to increase access for children to nutritious meals. Restaurants can pledge their support and get involved in this year's campaign at www.dineoutfornokidhungry.org. To encourage restaurants of all sizes to participate in this nationwide fundraising effort, Tork is excited to announce a sweepstakes that directly supports the No Kid Hungry's core mission by donating funds to provide meals to children in need.

For each eligible entry in the sweepstakes, Tork will donate $1 to the No Kid Hungry campaign, helping to connect a child to up to 10 meals. For each entry that is shared via Facebook, Twitter or LinkedIn, Tork will make an additional contribution of $1. With the potential to connect children in need with up to 40 meals per entry, Tork will donate up to 150,000 meals through a financial donation to No Kid Hungry. Not only will each entry generate meals for those who need it most, each entrant will also be automatically entered for a chance to win a trip for two to attend the NYCWFF including:

  • A three-night stay at Hudson, the Festival's Headquarter hotel
  • $50 Hudson food and beverage credit
  • Two tickets to Rock & Roll Night Market presented by Eater with Hot Bread Kitchen hosted by Masaharu Morimoto
  • Two tickets to one Celebrity Cruises® Wine or Pairing Seminars hosted by FOOD & WINE
  • Two tickets to Stacked: A Sandwich Showdown presented by Martin's Famous Potato Rolls hosted by Restaurant: Impossible's Robert Irvine
  • Two tickets to Grand Tasting presented by ShopRite featuring KitchenAid® Culinary Demonstrations presented by MasterCard®
  • Two tickets to an exclusive invite-only Chef After Party
  • A voucher to accommodate travel costs

Additional prizes include Forbes Wine Club Wine Tasting Kits, four-month subscriptions to Pastoral's Cheese of the Month program and gift cards to Dine Out for No Kid Hungry restaurant participants. The sweepstakes will run from August 14 through September 30, 2014, and the winner will be announced on or around October 3, 2014. Visit www.torkusa.com/dineout for a full list of eligibility requirements.

Get Involved

Restaurants can learn more about Dine Out For No Kid Hungry at www.dineoutfornokidhungry.org and pledge their support of this year's fundraising program. Consumers are encouraged to patronize participating restaurants during the month of September. For a full list of restaurants participating in Dine Out For No Kid Hungry, visit www.dineoutfornokidhungry.org/maps.

For more information about SCA's support of Share Our Strength, contact Heidi Bobier at hbobier@webershandwick.com or (952) 346-6027

About Tork®

The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.

About SCA

In North America, SCA produces the Tork® line of dispensers, towels, tissue, soap, napkins and wipers used in commercial settings such as office buildings, restaurants, schools and healthcare facilities and the TENA® line of incontinence care products used by consumers at home and in healthcare facilities. TENA and Tork are the global leading brands in their categories. For more information visit www.sca.com/us.

Globally, SCA is a leading hygiene and forest products company. We develop and produce sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and many regional brands.  As Europe's largest private forest owner, we put great emphasis on sustainable forest management.  SCA has about 44,000 employees. Sales in 2013 amounted to $14 billion. SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on the NASDAQ OMX Stockholm stock exchange. More information at www.sca.com.

Sustainability

SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2013, the WWF Environmental Paper Company Index 2013, and Ethisphere – World's Most Ethical Companies 2014.

About Share Our Strength's No Kid Hungry Campaign

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals.  This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

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