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September 5th, 2012
SCA’s Tork Pairs with Share Our Strength to Raise Awareness
Leading maker of tabletop napkin systems to donate $1 from each sale of new Xpressnap Signature dispenser to help organization’s goal of ending childhood hunger.
SCA, the maker of the Tork® brand of away-from-home paper products, today announces a new program in support of its sponsorship of Share Our Strength’s No Kid Hungry® campaign to end childhood hunger in America. Tork, which makes the Xpressnap® line of napkins and dispensers, the leading napkin dispensing system for the Foodservice Industry, will donate $1 to the No Kid Hungry campaign for each Xpressnap Signature Tabletop dispenser sold starting in September to kick off Share Our Strength’s Dine Out For No Kid Hungry™ fundraising program. SCA is a strong supporter of the No Kid Hungry campaign and has donated $150,000 to date to help make sure every child in America gets the food they need. To celebrate its sponsorship, Tork will offer this promotion through the end of 2012. Additionally, Tork will supply custom AD-a-Glance advertisements for Xpressnap dispenser systems to restaurants to help promote the cause. The AD-a-Glance inserts highlight the issue of childhood hunger in America and include a QR code to encourage consumers to donate right from their table. In America, 1 in 5 children – more than 16 million – struggle with hunger. The problem of childhood hunger is not due to a lack of food; rather, the problem is getting the food to where the hungry mouths are - in schools, struggling neighborhoods, parks and community centers, among other places. “SCA’s Tork brand is behind the No Kid Hungry campaign because we believe in its goal and its strategy for accomplishing that goal,” said Suzanne Cohen, Foodservice Marketing Director for SCA Professional Hygiene. “Many of our customers in the restaurant industry also support No Kid Hungry and have raised millions of dollars to get food where it is needed most. We are proud to be a part of this ambitious yet realistic program to connect America’s kids to the healthy food they need, every day.”
Dine Out For No Kid Hungry runs from Sept. 16 – 22, with many restaurants promoting the campaign all month, and encourages people to visit the thousands of participating restaurants. In 2011, funds raised through Dine Out For No Kid Hungry were invested in 18 No Kid Hungry state and city partnerships, and community organizations in all 50 states to help connect more at-risk kids to programs like school breakfast and summer meals. The No Kid Hungry campaign focuses on public nutrition programs that effectively keep children and their families from going hungry, yet require additional support to reach everyone who is eligible for them. "Share Our Strength relies on its partners to help generate needed funds and awareness, and SCA’s commitment to the No Kid Hungry campaign takes this partnership to next level," said Debbie Shore, co-founder of Share Our Strength. "Tork dispensers are found in restaurants and food courts across the country, and the innovative AD-a-Glance displays will bring high visibility to No Kid Hungry. We know that this program is good for business and the community, and SCA will help us share that message with so many people – from the businesses that proudly use Tork dispensers to the countless consumers that see them in restaurants.”
The new Tork Xpressnap Signature dispenser family offers best-in-class styling with a sleek, contemporary design that features rounded edges and an enhanced color palette. The design also provides improved customer hygiene, broader display customization and an efficient dispensing process that guarantees a 25 percent reduction in napkin usage. The Tork Xpressnap Signature is an expansion of the Tork Xpressnap® line – North America’s best‐selling napkin dispensing system with more than 2.5 million dispensers already in the market. For further information, please contact Allison Cory, Burson-Marsteller (312) 596-3416 or Allison.firstname.lastname@example.org About Tork®
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca. About SCA
SCA is a global hygiene and forest company that develops and produces personal-care products, tissue, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands TENA and Tork. Sales in 2011 amounted to $16 billion (EUR 11.7 billion). SCA has approximately 37,000 employees. For more information about SCA, please visit: www.sca.com Sustainability SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2011, the WWF Environmental Paper Company Index 2011, and Ethisphere – World’s most ethical companies 2012.
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