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July 21st, 2014

by Total Food Service

Shmaltz Brewing Co. Celebrates 1st Anniversary


Shmaltz Creates 12 New Jobs, Achieves 700% Local Sales Growth within 1st Year at New Brewery in Clifton Park, NY. Expansion Plans Will Increase Capacity by 65% in 2014.


With a first year under its belt at the new Upstate New York brewery, Shmaltz Brewing Company exceeded growth expectations and is already expanding brewery capacity and staff going into its second year. From the time Shmaltz opened their new 50-barrel brewery in July of 2013, sales of Shmaltz's hand crafted beers have grown over 700% in the Capital Region of Upstate, NY. Shmaltz's line of He'brew Beers® continue to appear throughout the local area, now placed in over 100 upstate New York bars, restaurants, and off-premise accounts.

Total brewery output has increased 42% over 2013, about twice the national average. In August and October 2014, Shmaltz will increase its tank farm by 65% with the purchase of four new 200 barrel fermenters for a total brewing capacity of nearly 40,000 bbls. Shmaltz has also increased its staff to 24 employees, 12 of whom are new hires from the Upstate, NY area, including a full time Brewmaster, Director of Marketing, 3 brewers and cellermen, 5 packaging line and maintenance staff, and 2 tasting room personnel. Shmaltz is currently hiring three new positions for an accounting manager, a lead second-shift brewer and lab technician.

Since opening the new brewery, Shmaltz's national wholesaler network expands to 37 states with newly acquired territories such as Vermont, Maine, Kentucky, and Iowa. He'brew -- The Chosen Beer® is also available internationally in both Canada and Hong Kong.

Shmaltz's most innovative limited-edition seasonal and barrel-aged offerings (as well as newly added core annual releases) to date have been brewed at the new facility, and several have won top accolades at renowned craft beer festivals:

*Grand Champion (Giant Beer Category) -- Jewbelation Reborn® -- United States Beer Tasting Championship
*Best Winter Seasonal -- Jewbelation Reborn® -- Great Alaska Beer & Barely Wine Festival
*Silver Medal (Sour & Barrel Aged Category) -- Funky Jewbelation® -- World Beer Cup
*Silver Medal -- Death of a Contract Brewer® -- Calgary Beer Fest

Jeremy Cowan, owner and proprietor of Shmaltz Brewing Company says, "After investing in our new $4 million brewery in Clifton Park, we now have total control over our top shelf quality processes and our own production capacity, allowing us to brew what we want, when we want. The creative possibilities for what we can brew are endless and our growth in production, sales and distribution is proof that the investment is paying off. And, most importantly, the flavors and aromas of our beers have never been better! We have a great team in place and we look forward to our continued expansion here in Clifton Park, NY -- and with our growing tribe of Shmaltz beer lovers around the country."

Over the past year, Shmaltz attracted a regional following of more than 7,000 customers to the new 1,700 square feet Tasting Room for notable events including the special collaboration with 17 New York State breweries for the Beer Gangs of New York - Shmaltz 1st Anniversary Bash for American Craft Beer Week, Black Friday Black Beer Fest with Adirondack Brewing, Father's Day Bash with Terrapin Brewing Co.'s brewmaster Spike Buckowski, Toga Party celebrating the release of Rejewvenator Dubbel Doppel® (brewed with grapes from NY and CA), exclusive seasonal release parties for its coveted barrel-aged blend, Funky Jewbelation®, and the upcoming Monkfest for the release of St. Lenny's® Belgian Rye Double IPA (Friday, July 11; 6pm - 9pm).

This summer, Shmaltz hosts a series of renowned craft beer authors with "Books on Tap -- the Craft of Writing About Craft Beer," which is moderated by Shmaltz owner and Craft Beer Bar Mitzvah author Jeremy Cowan. The series kicks off on Sunday, July 20 with John Holl, author of the American Craft Beer Cookbook. The Ruck of Troy, NY is set to prepare select recipes from Holl's cookbook to be paired with several Shmaltz offerings. The moderated discussion and book signing is followed by a tour of the 50-barrel brewery. Three additional events are planned for the series continuing in August 2014, including Giancarlo and Sarah Annese, Beer Lovers New York (8/3), Ben Keene, The Great Northeast Brewery Tour (8/10), and Tom Acitelli, The Audacity of Hops: The History of America's Craft Beer Revolution (8/17). More information is available on shmaltzbrewing.com.

According to the Brewers Association (State Craft Beer Production & Sales Data, 2013), New York State ranks 3rd in national economic impact as they cultivate more than $2 billion per year in craft beer sales. Shmaltz is among one of the newest brick and mortar breweries to join the additional 165 craft breweries in the state. In just a little over a dozen months, Shmaltz's transition from contract brewing to operating its own brewing destiny has been a hard-earned success.

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