Jersey Based Rep Pecinka Ferri Moves To New Quarters To Deliver Enhanced Portfolio Of Services To Tri-State Dealer And Consultant Community
Jennifer Edwards is the Assistant Retail Manager of Dominique Ansel Bakery, leading a front-of-house team at Chef Dominique Ansel’s celebrated flagship bakery in the Soho section of Manhattan.
Where did the idea for Elara come from?
Dan Grinberg: I had previously built and sold a foodservice glove company and saw an opportunity to start a new one. This time around I wanted to blend my industry experience with my longstanding involvement with hunger relief and the Island Harvest Food Bank. This was around 2010, and I was noticing that a growing number of companies were embedding a social mission in their business models.
In 2011, Lena Kwak along with chef Thomas Keller introduced their company, Cup4Cup to the public. Cup4Cup is premium gluten – free brand that distributes its many products to retailer’s worldwide.
What brought you into show management?
It was purely by chance. I had a friend who was working for a trade show management company and during one summer they were looking for some help. A full-time position opened up, they offered it to me, and I fell into the industry.